If you run a business in Ireland, you already know that Google reviews can make or break your reputation online. When a potential customer searches for a restaurant in Dublin, a salon in Cork, or a plumber in Galway, the first thing they see is your star rating — and how many reviews back it up.
The problem? Most happy customers never leave a review. Not because they don't want to — but because it's just one more thing to do, and the moment passes.
Here's how to change that.
1. Make it as easy as possible
The biggest barrier to getting reviews is friction. If a customer has to search for your business on Google, find the reviews section, and then write something — most won't bother. The solution is to remove every step you can.
The most effective way to do this right now is with an NFC tap-to-review tool like the Boostly NFC Review Disc. Place it on your counter or reception desk, and customers simply tap their phone to be taken directly to your Google review page. No searching, no friction — just a tap and they're there.
2. Ask at the right moment
Timing matters. The best moment to ask for a review is right after a positive interaction — when a customer compliments your food, thanks your team, or expresses satisfaction. Train your staff to point to the disc and say: "If you enjoyed your experience, a quick Google review means the world to us — just tap here."
3. Display your review tool prominently
Out of sight, out of mind. Place your NFC disc somewhere customers naturally look — next to the till, on the reception desk, or at the exit. A small sign or prompt alongside it ("Tap to leave us a Google review!") can increase engagement significantly.
4. Follow up digitally
If you collect customer emails or have a loyalty programme, send a follow-up message after a visit or purchase. Keep it short, personal, and include a direct link to your Google review page.
5. Respond to every review
Responding to reviews (positive and negative) signals to Google that your business is active and engaged. It also shows potential customers that you care. Make it a weekly habit.
Getting more Google reviews doesn't require a big budget or a complicated strategy. It requires making it easy, asking at the right time, and having the right tools in place. The Boostly NFC Review Disc is designed to do exactly that — one tap, and your customer is on their way to leaving a review.