Privacy policy

Last updated: 14 July 2026

This Privacy Policy explains how Alan Jazov, trading as Boostly (“Boostly”, “we”, “us” or “our”) collects, uses, stores and shares personal information when you visit boostly.ie, purchase our products, contact us or otherwise use our services.

For the purposes of applicable data-protection law, Alan Jazov, trading as Boostly, is the controller of your personal information.

1. Personal information we collect

Depending on how you interact with Boostly, we may collect:

Contact information, including your name, email address, telephone number, billing address and delivery address.

Order information, including products ordered, order value, delivery details, transaction history, returns, refunds and communications relating to your order.

Payment information. Payments are processed securely by Shopify Payments or another payment provider selected at checkout. Boostly does not normally receive or store your complete debit-card or credit-card number.

Account information, where customer accounts are enabled, including login details, account preferences and order history.

Communications, including information you provide when contacting us by email, telephone, contact form, Shopify Inbox or social media.

Technical and usage information, including your IP address, browser type, device type, operating system, network connection, pages visited and how you interact with our website.

Cookie information, including information collected through cookies and similar technologies, subject to your consent where required.

2. How we collect personal information

We may collect personal information:

directly from you when you place an order, create an account or contact us;
automatically when you visit or use our website;
from Shopify and other companies that provide services on our behalf;
from payment, delivery, analytics, fraud-prevention and customer-support providers;
from advertising or social-media services where you have consented to the relevant processing.

3. How we use your information

We may use personal information to:

process, fulfil and deliver orders;
process payments, refunds, returns or cancellations;
provide order confirmations and delivery updates;
respond to questions and provide customer support;
manage customer accounts;
maintain, operate and improve our website;
prevent fraud, misuse, security threats and unlawful activity;
keep appropriate financial, tax and transaction records;
comply with legal and regulatory requirements;
send marketing communications where you have consented or where otherwise permitted by law;
measure the performance of our website and advertising, where permitted.

4. Our lawful bases for processing

We process personal information using one or more of the following lawful bases:

Performance of a contract: where processing is necessary to process your order, take payment, deliver products, provide customer service or manage a return or refund.

Legal obligation: where we must process or retain information to comply with tax, accounting, consumer-protection or other legal requirements.

Legitimate interests: where processing is reasonably necessary to operate, secure and improve Boostly, prevent fraud, manage customer relationships or defend legal claims, provided that these interests are not overridden by your rights.

Consent: where you have consented to marketing, non-essential cookies or another optional activity. You may withdraw consent at any time.

5. Marketing

We may send promotional emails only where you have consented or where permitted by applicable law.

You can unsubscribe at any time by selecting the unsubscribe link in a marketing email or contacting us.

Unsubscribing from marketing will not stop essential communications about your orders, payments, delivery or account.

6. Cookies and similar technologies

Our website uses cookies and similar technologies to:

operate essential website and checkout functions;
remember preferences;
maintain security;
understand website performance;
measure advertising effectiveness, where enabled and permitted.

Where required, non-essential cookies will not be activated until you provide consent through our cookie banner.

You can change your cookie choices through the cookie-preference controls available on our website or through your browser settings.

7. How we share personal information

We may share personal information with organisations that help us operate Boostly, including:

Shopify, which hosts and supports our online store;
payment processors;
delivery and fulfilment providers;
IT, cloud-storage and website-support providers;
customer-service and communications providers;
analytics, advertising and marketing providers, where enabled and permitted;
accountants, insurers, legal advisers and professional advisers;
regulators, courts, law-enforcement bodies or public authorities where legally required.

These providers may only use personal information for the services they provide to us or as otherwise permitted by law.

We do not sell personal information for money.

8. Shopify

Our online store is hosted by Shopify. Shopify processes personal information to provide its platform, checkout, security, payment and related services.

Information submitted through our store may be shared with Shopify and its service providers and may be processed in countries other than Ireland.

Shopify may also process certain information as an independent controller for its own platform, security and service-improvement purposes. Further information is available in Shopify’s Consumer Privacy Policy and privacy portal.

9. International transfers

Some service providers may process personal information outside Ireland or the European Economic Area.

Where personal information is transferred internationally, we or our service providers will use an appropriate legal transfer mechanism where required, such as:

an adequacy decision;
the European Commission’s Standard Contractual Clauses;
another legally recognised safeguard.

10. How long we retain information

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

The retention period may depend on:

how long we need the information to fulfil an order or provide support;
whether you maintain a customer account;
tax, accounting and legal record-keeping obligations;
fraud-prevention and security requirements;
the need to resolve disputes or defend legal claims.

When information is no longer required, we will delete it, anonymise it or securely restrict its use, where reasonably possible.

11. Security

We use reasonable organisational and technical measures to protect personal information from unauthorised access, loss, misuse, disclosure or alteration.

However, no website, transmission method or storage system can be guaranteed to be completely secure.

You are responsible for keeping any account password or login credentials confidential.

12. Your data-protection rights

Depending on applicable law, you may have the right to:

request access to your personal information;
request correction of inaccurate or incomplete information;
request deletion of your information;
request restriction of processing;
object to certain processing, including direct marketing;
receive certain information in a portable format;
withdraw consent where processing is based on consent;
lodge a complaint with a data-protection authority.

These rights may be subject to legal conditions, limitations or exceptions.

We may need to verify your identity before responding to a request.

To exercise your rights, contact us using the details below.

13. Complaints

Please contact us first if you have concerns about how your personal information is handled.

You also have the right to complain to the Data Protection Commission in Ireland or another competent supervisory authority in the country where you live or work.

14. Children

Our website and products are not directed at children, and we do not knowingly collect personal information from children.

If you believe a child has provided personal information to us, please contact us so that we can review and, where appropriate, delete it.

15. Third-party websites

Our website may contain links to websites operated by third parties.

We are not responsible for the privacy, security or content of third-party websites. You should review their privacy policies before providing them with personal information.